Operational Excellence Benchmarks

ARR per FTE

Sources :

  1. 8th Annual KBCM Technology Group 2017 Private SAAS Company Survey – with a sample of 399 logos
  2. Redpoint Ventures – Tomasz Tunguz – ARR per Employee Benchmarks of Billion Dollar Companies

Spending on Customer Acquisition

Source :

  1. Lean-Mark.com – Benchmark Data – "Customer Acquisition Cost (CAC) per dollar of new ACV by Primary Sales Model"

Measuring Churn

Sources :

  1. https://medium.com/the-saas-growth-blog/a-meta-analysis-of-churn-studies-4269b3c725f6

Path to ARR Thresholds

Source :

  1. 8th Annual KBCM Technology Group 2017 Private SAAS Company Survey – with a sample of 399 logos

Application Delivery

Sources :

  1. Forbes.com – "Cloud Computing Market Projected To Reach $411B By 2020"